Mural campaigns are considered to be some of the most engaging, why? The art is captivating, it has the ability to make people stop and stare at the theatre and brilliance of its creation. Mural art tells the story of a brand that isn’t satisfied with an average OOH screen/print campaign, but one that is invested in craft and wants to have people start conversations and ask ‘How do they do that?’ Creating an advertisement in this way brings art into everyday life, its audience wants to take photos both during the creative process and when it is complete, a sight and site to behold. Hand-painted advertising has true ‘Cut through’ ability, in a world where the artificial is becoming more common, craft is becoming more sought after. The power of human creation and creativity is precious and one that will always excite and stimulate the human senses.
CIA are very proud to bring our audience a unique collaboration with Global Street Art. GSA are the leader in their field, with offices in London, Paris, Madrid and Brussels and access to over 1000 walls globally. Together with GSA we want to make mural campaigns more accessible to brands and agencies.
We’d love to hear from you whether you are an existing client of ours or want to be a new member of our community, whether you wish to commission art for a mural campaign or just want to find out a bit more about the process and fees involved. Please reach out to jules@centralillustration.com
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