The Magic of Whooli Chen!
17 April 2023
Whooli Chen’s magic lies in the foundations of her art, sprinkled with dreamlike landscapes, pastel palettes and nature-adoring depictions. Indulge in her ethereal packaging designs for Land & Flavours of Taiwan, in collaboration with SATUR and the National Palace Museum. Drawing on traditional Chinese art, each custom design denotes a flavour or a collection from the museum such as the centuries-old ceramics, patterned with paintings of auspicious flowers and enamels.
I normally do pencil drawings with digital colouring and I use the Gradient Tool in Photoshop to create the colours in my work. I love the subtle colour changes in gradients and always choose the combinations with discretion while enjoying the unexpected transitions a simple gradient can create. I find the colours in nature offer the most inspiring and whimsical combinations.
I’m kind of conscious about putting things that I like into my illustrations, I guess one’s origin and the things surrounding them can be reflected in their creations. I am particularly drawn to traditional Chinese, Indian, Japanese, and Korean paintings, I think apart from my root, in Taiwan, the influence of Asia can also be seen in my work.
It’s a packaging commission for a drip coffee collection, which was a crossover collaboration between SATUR, a coffee company, and the National Palace Museum. My colleague and I agree that the research phase was the most enjoyable part of this commission as we had the opportunity to delve into the National Palace Museum collection database, which was quite a treat.