Paul Wearing x Felicente Tequila

Paul Wearing’s collaboration with Felicente marries the traditions of tequila making with an unexpected French influence…

Late last year Paul began working on this project, the branding and labelling for Filicente, a new range of organic tequila, soon to launch. It was commissioned by Mark Wiegard of Gauge Branding, designers of beautifully considered packaging for American winemakers and Felicente brings together two friends, a master winemaker and a veteran of the French barrel trade to create a refined tequila. The imagery takes its lead from their French heritage, combining the Gallic Cockerel with agave plants.

On one of CIA’s many global adventures we were instructed in the consumption of tequila. The first stage was to rub some in our hands (the alcohol immediately evaporating away) then cupping our hands around our nose to smell the raw ingredients behind the pure booze. Made for a pretty good after-shave. Salud!

See more inspirational work by Paul here.

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