MADS BERG + GIORGIO ARMANI

Once again, Mads Berg has partnered up with Italian fashion powerhouse Georgio Armani on a luxurious and dynamic collection of skiing posters.

"Working with Giorgio Armani on the Neve campaign has been a great pleasure again this year. The welcoming challenge with this poster collection, as always, is that I intend to make the characters have an intense - but at the same time not too theatrical - presense."

Also the characteristics of the textiles and designs, I love them to be recognizable but not too dominating in the image. A sense of place for the specific ski resorts and locations is important in the campaign. Thus working with clean snowy Alpine backgrounds makes it easier for the characters to stand out with huge contrast in the composition.”

See more awesome Mads here.

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