Anna Higgie x Venchi Chocolatier

“Merry Chocolate” is the message from artisan chocolatiers Venchi - and Anna Higgie was just the right artist to design the packaging on this deliciously festive range.

"Designing the packaging for Venchi’s 2024 Christmas campaign was such a fun project. I worked with the amazing art director Pablo Arroyo, who had a clear vision but was also open to experimenting and letting me have fun with the brief. It was the perfect balance of structure and creative freedom."

We loosely based the concept on toile de Jouy, giving it a festive twist by mixing vintage references with a clean, modern feel. Venchi’s attention to detail and high quality production values made it even more exciting—knowing these illustrations would be printed with gold embossing on beautifully crafted boxes that people keep forever made it all the more rewarding.”

See more from Anna Higgie here.

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