My Name is Wendy: Ninety Silk Square

Carole and Eugénie of My Name Is Wendy have created a glorious range of silk scarves called Ninety. CIA’s French fashionistas and masters of arresting graphic design describe the idea behind the look.

The Ninety brand is inspired by the iconic 90 x 90 silk scarf format of fashion and luxury. We designed the entire brand (logotype, naming, packaging and visual universe) by deploying graphic possibilities around the square.

For this first collection, we drew a series of six artworks alternating between black-and-white typographic visuals, colorful graphic forms and digital painting.

The collection is a reflection of the brand: elegant, refined, contemporary and in tune with the times.

See more elegance and refined art in My Name is Wendy's folio here. 

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