Anna Higgie x La Mary.

"I was so pleased to be asked to collaborate again with art director Pablo Arroyo who I worked with previously on the 2024 Venchi Christmas campaign. He is the most fun to work with, has such a clear vision of what he wants but loves to play and take risks along the way.

This job for La Mary was pretty straightforward, create some cherubs with attitude to be used across all of the branding of this new bakery - they should be simple and linear, look good printed small on a coffee cup or blown up huge on a wall, and take some inspiration from Marie Antoinette - the tagline of the bakery is Let Them Eat Cake."

More on this and more from the excellent Anna Higgie here.

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